Google Penguin is an algorithm which detects solely link spam and thoroughly investigate and take decisions accordingly.
Few years ago, link building was so easy, u have just just to make backlinks without any worries of being penalized as Google Penguin didn’t exist back then.
If you want to start backlinking of your website then your first priority will be how to prevent from google penguin?
Things to know about Google Penguin
- What is Google Penguin
- How Google Penguin works
- How Google Penguin detects link spam
Google Penguin is about link spam
Like Google Panda was about thin content penalty and issues related to on-page seo while Google Penguin Analyse your off-page SEO like backlink profile.
Let’s say you add backlink on site and you consider the backlink i’m taking from the page is qualitative as it has less outbound links, no spamming and you are very happy but you didn’t analyse the history of that page’s website as
Google Penguin not only check links but authority of the source as well. You have to check the authority of source page’s website.
It’s not about the page. It analyze authenticity of whole website.
You have to ensure the website is not spammy and is not penalized by Google earlier.
You have to ensure the backlink you took from the site is solid and valid.What Google Penguin do?
Google Penguin labels your a to z backlinks one by one. The websites you are taking backlinks from are spammy site, It labels those links and in case of red alert, it passes to the manual web spam team which verify link profile manually and most of the time they detect that person is using unfair means for link building then in webmaster, they send you message that your website has been hit by a manual penalty. Penalty may result in de-index OR ranking drop or both.
Web Spam Team gives you recommendations to remove bad backlinks and follow instructions then you send reconsideration request. If it’s according to Google search quality, then they will remove ban. This is how Google Penguin detects bad links and how to unban your website by communicating with Google Search Quality team
Pattern of Links
Everyone say “Do-follow” links are better but it alert Google about pattern of links as how come all links be do-follow naturally so in a result, Google will de-index and penalize your site.
Sidebar links, site-wide links, menu-bar links, footer links and contextual links leave some pattern and Google Penguin labels those links. For example, footer links may labeled as red and contextual links as green.
Did you know? Search Engine Algorithms use backlinks as strong ranking signal.
What’s Good about Google Penguin
Penguin Ignores bad links automatically means if you have spam links then Penguin algorithm ignores those bad links and don’t give weightage of those links hence it won’t affect your ranking rather positive or negative.
So, now you will have to find Good quality backlinks if you want your rankings last longer in Search Engine Result Pages.